You have $10000 to give out to artists. The money is to be used exclusively for lessons and training. You have 20 seriously dedicated artists who vary in technical proficiency and experience. They all apply for (and deserve) the money. Unfortunately you can only give out 10 awards of $1000 each and they’re handed out based on artistic merit.
You make your decisions and give the awards out to artists who are more experienced and technically proficient. You tell the other artists that they weren’t considered because they’re not as experienced and technically proficient as their peers. It is your belief that they need more lessons and training.
Of course, they respond and say they need money for more lessons and training, which is why they applied in the first place!
To whom do you give the awards?