I can’t remember why I first visited Seth Godin’s blog.  But once I read his stuff, I was hooked.

One could say that “marketing” is his area of expertise, but I prefer to think of him as an expert in sharing ideas.  He wrote the most downloaded e-book on the web, called Unleashing the Idea Virus.

Seth also coined the term “permission marketing.”  After reading these words, I completely rethought my web presence.  In fact, the philosophy that underlines my blog is influenced mainly by Seth’s work.

Here are two of my favourite videos of Seth:

The very fact that I’m encouraging you to check out Seth Godin is proof that his teachings works!

Check it out!