I can’t remember why I first visited Seth Godin’s blog. But once I read his stuff, I was hooked.
One could say that “marketing” is his area of expertise, but I prefer to think of him as an expert in sharing ideas. He wrote the most downloaded e-book on the web, called Unleashing the Idea Virus.
Seth also coined the term “permission marketing.” After reading these words, I completely rethought my web presence. In fact, the philosophy that underlines my blog is influenced mainly by Seth’s work.
Here are two of my favourite videos of Seth:
The very fact that I’m encouraging you to check out Seth Godin is proof that his teachings works!
Check it out!